Kehinde, Oladele Joseph (Ph.D)
Department Of Business Management, Covenant University, Ota, Ogun State, Nigeria
Relationship Marketing: The Antidote For Effective Sales Performance In The Nigerian Banking Industry.
The primary objective of the article was to determine the relationship between relationship-marketing and sales performance. The study explored the ways in which sales performance can be achieved through the use of relationship marketing. Both descriptive and inferential statistics were employed in this research. Three hypotheses were formulated: organization needs relationship marketing in its competitive drive. Relationship marketing improves sales

Kehinde, Oladele Joseph (Ph.D)
Department Of Business Management, Covenant University, Ota, Ogun State, Nigeria
Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers’ Experience
The paper examined the Nigerian experience as regards the use of marketing concept ideals and the satisfaction of the needs of target customers of the needs of the target customers. The objectives of the paper includes; to examine the relationship between marketing concept and satisfaction of customer needs, to establish the influence of product quality on competitors’ market policies amongst

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